Swiss chocolate manufacturer Lindt & Spruengli AG opened a 65 square-metre chocolate boutique in Mega Khimki shopping centre, Moscow, according to what CEO of IKEA Centres Russia Milen Genchev said in his interview with Vedomosti.
With a retail network of its own, the company will be able to offer its complete range of products to customers and further strengthen its brand image as a luxury chocolate supplier, thereby boosting sales through regular retail channels, the Lindt & Spruengli spokesperson commented. He named Russia as one of the world’s largest chocolate markets “which Lindt has been exploring over the past three years.”
According to Euromonitor, chocolate sales in Russia grew by 17.5% in 2015 and are expected to rise another 14% this year, reaching nearly $7.8 million. In terms of volume, however, the sales of chocolate on the Russian market decreased two-fold to 55,750 tons as a result of rouble devaluation, claims Director of the Centre for Confectionery Market Research, Elizaveta Nikitina.