Russian museums took part in the international Twitter flash mob #MuseumSelfie, according to a statement published on the Ministry of Culture’s website.
As the name suggests, users of social networks on this day around the world published selfies taken in museums. Russian museums expanded the scope of this flash mob to include not just Twitter but VKontakte, Odnoklassniki, Facebook and Instagram.
Participating Russian establishments also proposed an alternative hashtag to the global one – #МузейноеСелфи. Not only museums participated but other cultural establishments promoted a similar idea with the hashtag #CultureSelfie (#КультурноеСелфи).