Russian startup Iceberg has signed a deal with the New York Islanders from the National Hockey League, or NHL, and the Vaxjo Lakers from the Swedish Hockey League to analyse games and improve player performance, as reported by Bloomberg.
Iceberg has developed a programme that will help clubs analyze the effectiveness of their players using in-house video cameras that will be installed at the stadiums. The system monitors and identifies players, and its algorithms then break down about 500 metrics for each player. Based on the results, Iceberg will provide the optimal team selection. The company uses Microsoft’s Azure cloud platform.
Startup co-founder Vladislav Martynov said that Iceberg has already partnered with Russian hockey club Sochi and Austria’s Red Bull Salzburg. The sum and terms of the deal have not been disclosed, but Bloomberg’s sources reveal that Sportlogiq, a similar analytics firm working with NHL, received $1.7 million last year.