Olga Noskova, a confectioner from Ufa who posts pictures of her cakes on Instagram, has been nominated for a Shorty Award. The awards honour the best and most influential users of social media every year.
Noskova is nominated in the Food category. She became popular in May 2016 after BoredPanda and BuzzFeed wrote about her, according to the Shorty Awards’ website. The number of her Instagram followers jumped from 34,000 to 300,000 in just one day and surpassed 600,000 by the end of 2016.
The jury for the Shorty Awards selects its nominees by themselves along with the help of users' recommendations and voting on the awards’ website.