What Is Hidden Below the Surface?

PHOTO by Saatchi&Saatchi Russia

Designers of Russia’s Saatchi&Saatchi creative agency in an advertising campaign for the Schusev State Museum of Architecture in Moscow fantasized on what undersides could Moscow’s most popular landmarks have.

By presenting their visual parts as the tips of unrevealed icebergs, the campaign intends to remind about Russia’s architectural, cultural and historical heritage, urging to “discover the full story” that is hidden behind every façade.