British publisher Vintage Classics, in order to promote its publication of several Russian books, asked animation students from Kingston University in London to create animated trailers for these books. Together with Creative Review, a monthly communication arts publication, they selected the best three entries.
The republishing coincides with the centenary of the 1917 Russian Revolution. The animated shorts had to be consistent in style with the covers of these books.
“Continuing Kingston's rich association with Vintage [...] has been an inspirational experience for the students,” said Chris Shepherd, senior lecturer in illustration animation at the university. “They not only get a chance to work with top-class authors but also develop their pitching skills in a professional context. At Kingston we've all been really proud of this incredible project.”
First prize was awarded to Flora Caulton and her team’s animation for Boris Pasternak’s “Doctor Zhivago.” They received £1,000.
Second prize and £500 went to Katy Wang and her team for their cartoon based on Vasiliy Grossman’s “Life and Fate.”
Third prize and £250 went to Maria Morris and team for their animation of Mikhail Bulgakov’s “The Master and Margarita.”
A special mention went to a cartoon of Dostoyevsky’s “Crime and Punishment” directed by Anna Tökés.